What exactly is SEO and Why Should You Invest in it
SEO (Search Engine Optimisation) is the process to drive potential target customers to your website through Search Engines.
It is one of the most misunderstood aspects of digital marketing and it doesn’t help that it is often made out to be more complicated than it really is.
To break it down further SEO is a method that helps your online content show in search engine results. When you search for a term in search engines such as Google, they use a complicated algorithm that gets updated frequently to determine which websites to show you.
An important part of this algorithm is having ‘keywords’ mentioned within your content, so that when the user searches for a particular keyword in Google. It will determine, is your website is relevant
Good SEO can bring a lot of benefits and when its bad SEO, it can cause a lot of problems such as:
- Long Time to Recover
- Loss of Ranking
- Search Engine Penalty
Looking for a local experienced digital marketing agency to help you with SEO?
At Ausy Digital, we do it all by making sure we are follow Google-compliant SEO practices into all our digital marketing strategies including Google My Business which is also referred to as the Local Maps, Optimisation, Paid Ad Management, Content Writing, Citations and Social Media Marketing.
Call us to book a free no-obligation digital marketing consultation and lets discuss your current online presence and let you know how we can help you get your business in front of your target market.
We’ll visit you anywhere in and around Brisbane and on the Gold Coast.